The VIBE Report is a European research project which reports on the future of museums and cultural experiences. Saúl Baeza (VIBE Creative Director) focuses on trends in audience outreach, both in the analogue and digital spheres. The specialist discusses the communication tools of tomorrow's cultural institutions: how can they address Gen Z in a successful way?

Date: March 20, 2024 ( 6 - 8 pm)
Place: Bernisches Historisches Museum (Helvetiaplatz 5, 3005 Bern)

The workshops are public and free of charge. 
Inputs of the experts in English. 
The working languages of the events are English and German. 
Registration required: info@mqb.ch 

KITCHEN TALKS invite interested individuals to think about a suitable marketing strategy for the Museumsquartier Bern and to discover new tools: After an input from experts (in English) follows a workshop with the Museumsquartier Bern as a case study. At the end of the evening, the collected ideas are digested over an aperitif.