Museumsquartier Bern

Eleven cultural and educational institutions can be found between Helvetiaplatz and Kirchenfeldstrasse. During the course of a four-year development phase (2021-2024), these will merge to create shared innovative offerings and an umbrella brand, as well as generate new urban spaces. Interim usage will be made of the unused land between the buildings until the structural work for the Museum Garden has been completed. It is a space in which to linger, but also a venue for experimental collaborations and projects, as well as a place for people to experience and help shape culture. Various promotions, workshops and events will be held to gather feedback and ideas, as well as stimulate discussions about the development of the Museumsquartier Bern (Museum Quarter).

Kitchen Talks - out of the kitchen of VIBE, the platform for future trends in the cultural sector

participation of new target groups

The VIBE Report is a European research project which reports on the future of museums and cultural experiences. Saúl Baeza (VIBE Creative Director) focuses on trends in audience outreach, both in the analogue and digital spheres. The specialist discusses the communication tools of tomorrow's cultural institutions: how can they address Gen Z in a successful way?

Date: March 20, 2024 ( 6 - 8 pm)

Place: Bernisches Historisches Museum (Helvetiaplatz 5, 3005 Bern)

The workshops are public and free of charge.

Inputs of the experts in English.

The working languages of the events are English and German.

Registration required: info(at)mqb.ch

KITCHEN TALKS invite interested individuals to think about a suitable marketing strategy for the Museumsquartier Bern and to discover new tools: After an input from experts (in English) follows a workshop with the Museumsquartier Bern as a case study. At the end of the evening, the collected ideas are digested over an aperitif.